Updated · Methodology: named formula library
Ad Revenue Share by Niche
Compare CPM rates across content niches for YouTube/podcast.
Niche to Generalist = 3:1 (3 as decimal).
Niche Premium
Finance/B2B/tech CPMs are 3–6× generalist content. The same 100k views earns $1,200 in finance vs $300 in lifestyle. Niche down for revenue per view.
Worked Example
12 Niche to 4 Generalist
- a
- 12
- b
- 4
- Result
- 3:1 (3.00)
12 / 4 = 3.00. Simplified: 3:1.
When to Use This Calculator
- Pick a high-CPM niche
Limitations & Common Mistakes
- Results are estimates from your inputs.
- Verify with current data for major decisions.
Frequently Asked Questions
How is the Ad Revenue Share by Niche computed?
Niche divided by Generalist, plus a simplified ratio (e.g., 4:3) using greatest common divisor. Both decimal and ratio forms are useful in different contexts: decimal for math, ratio form for comparisons or recipe scaling.
What does Niche:Generalist mean?
It's a comparison: for every Generalist unit, you have a corresponding amount of Niche. Useful when the absolute numbers matter less than the proportion (e.g., reading 8:1 LTV/CAC immediately tells you the unit economics are healthy without needing the dollar amounts).
Why simplify the ratio?
4:3 is more readable than 200:150. The simplified form (using greatest common divisor) preserves the proportion while making it easier to interpret. Common simplified ratios: 16:9 (widescreen), 4:3 (legacy displays), 3:1 (LTV:CAC for SaaS).
When is a ratio more useful than the absolute values?
Comparison across scales. A $1B company and a $1M company can both have a 3:1 LTV:CAC; the ratio reveals comparable unit economics regardless of scale. Use ratios for benchmarking; use absolute numbers for budgeting.
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